Corporations like Nike and Reebok have previously demonstrated a willingness to invest as much as $375 million into a single league sponsorship. Many corporations, both in and outside of the athletics industries, desire to be linked with sports in an effort to expand the exposure for their product or service. Corporate advertising through sports and sporting events is an excellent way to develop a marketing niche by focusing on nontraditional markets. Audiences tend to be divided among demographic lines based on the sport in which they participate or attend. Thus, reaching a particular target market is easy.
Current SC State Athletic Sponsors