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Dedication To Community Names Pro Football Hall of Famer, NFL Player Relations Pioneer Donnie Shell as Executive Advisor, Sports Division


CHARLOTTE, N.C. - Dedication To Community (D2C) today announced the addition of pioneer and innovator in player development and 2020 member of the Pro Football Hall of Fame Donnie Shell has joined the foundation as Executive Advisor to their rapidly growing sports division. Shell will join National Director, Sports Division, Lamonte Winston in the proactive efforts to grow relationships between teams, athletes, law enforcement and community of all ages and sizes. Shell, a five-time All-Pro selection as part of the legendary “Steel Curtain” defense of the Pittsburgh Steelers, left an even more impactful imprint on player development in professional sports during a 15 year post-playing career with the Carolina Panthers.


“Bringing one of the most respected voices and leaders on and off the field to D2C is an honor, and a privilege, as Donnie’s trailblazing work, not just with athletes but with community leaders, is unparalleled,” D2C Founder M. Quentin Williams said. “Pairing him with Lamonte and others who have built a reputation for excellence well beyond a field or a court is a dream come true for us as a service provider, and that combination is already paying dividends with action and engagement, which is needed much more than talk, not just now but well into the future.”


“We are at a critical point in our culture where we must increase and amplify the good work done by athletes in the community, and D2C’s mission, especially tied to the inclusive listening and interaction with law enforcement, is essential to the process,” Shell said. “I am eager and excited to work again with Lamonte Winston and the rest of the team Q. Williams is building to proactively build relationships that may be damaged, and there is no better way than by having teams and athletes of all walks of life be part of this program.”


Shell was named to five consecutive Pro Bowl teams as a member of the Steelers, led the team in tackles in both 1982 and 1984, and was the leading tackler in the Steelers secondary for six consecutive years (1981-1986). His 51 career interceptions rank him third in Steelers history, behind Hall of Famer Mel Blount (57) and Jack Butler (52), and his 19 opponent fumble recoveries are just behind Hall of Famer Jack Ham (21) as a second-best performance by a Steeler. A durable player, Shell is tied for second most seasons played behind only Hall of Fame center Mike Webster.


After wrapping up his playing days, Donnie served as the director of the Panthers' player development program from 1994 to 2009 and is seen as a pioneer in the player development field. In both 1998 and 1999 he earned the "Best Player Programs" award from the NFL before taking home the "Most Outstanding Player Programs" honor in 2000. His programs emphasized setting players up for success following their on-field careers by assisting them with financial education, family assistance, career internships and continuing education. In 2002, the NFL Player Development Department honored Shell by creating the Winston/Shell Award (with Lamonte Winston) which has been presented annually to the club with the most creative player development program.


Upon retiring from the Panthers front office, Shell became the Director of the Spiritual Life Center for Johnson C. Smith University from 2010 to 2015. He and his wife Paulette are active in a variety of civic and cultural organizations including The Mel Blount Youth, John Stallworth Scholarship Foundation and The Donnie Shell Scholarship Foundation, which partners with the Presidential Promise Scholarship Program to provide scholarships for students who attend South Carolina State University whose parents cannot afford to pay for their college tuition.


“Donnie Shell is a leader of people from all walks of life, and makes everyone around him better,” Winston added. “I am proud to be able to work closely with him in this next stage of our collective careers to continue to impact the lives of others in a positive manner.”


Shell joins Winston, who began with D2C this past August. Lamonte has spent over thirty years as a coach, scout, and personal developer of athletes, primarily with two organizations, the Oakland (now Las Vegas) Raiders and the Kansas City Chiefs. He is one of the most respected mentors and teachers in football and has been honored countless times for his work. He has furthered that work by also leading his successful consulting group since 2010, which deals with athletes on all levels of career transition.


Williams is a Yonkers, New York raised, Boston College (where he played football) and St. John’s University Law School grad, and a former FBI agent and federal prosecutor who has also held senior community and business positions with the Jacksonville Jaguars, the NBA, and the NFL, and has brought all of those skills and relationships together to grow D2C in the past years. D2C's presence has never been more important than it is today.


D2C has already begun to develop a new set of key goals and actionable outcomes. Trainings both nationally and globally, a core pillar for D2C, are being conducted by the organization across the U.S. law enforcement industry, and currently include Connecticut, Delaware, Florida, Missouri, South Carolina, North Carolina and Virginia, all with a focus on addressing the void that exists in the relationship between law enforcement and the communities they serve. A number of professional teams have become integrated into the program as well, the most expansive of which is the Miami Heat, who began their trailblazing partnership with the Miami Police Department in mid-September.


About Dedication To Community (D2C)
Dedication To Community (D2C) is a non-profit organization missioned to educate, enlighten, and empower communities through leadership/law enforcement/relationship building-training sessions, community forums, strategy consultations, and facilitation models - thus engaging individuals, communities and organizations in systematic approaches to building substantive, successful and sustainable solutions regarding today's most relevant issues. This includes D2C’s law enforcement and community training/education sessions at the global, federal, state and local levels. D2C focuses on heightening awareness about relevant, critical issues regarding diversity, belonging and equity – with measured strategic ACTION plans. D2C exposes audiences to an expanded, comprehensive, and creative methodology for serving organizations’ personnel and their communities. For more information, please visit www.DedicationToCommunity.org.


Media Contact: Joe Favorito Dedication To Community/ Jfavorito2@gmail.com