Thursday, February 08, 2007
ORANGEBURG – South Carolina State University recently named Valerie M. Dinkins as interim vice president for the Division of Institutional Advancement. She previously led marketing, event management and fund development efforts for SC State’s athletics department.
As vice president of institutional advancement, Dinkins will have oversight of fundraising and development, SC State Foundation, alumni affairs and University relations and marketing.
“Ms. Dinkins brings to this position extensive results-oriented experience in the areas of fund development, marketing and event management,” said SC State President Andrew Hugine Jr. “We are pleased to have someone of her professional caliber and diverse background on the SC State Team.”
Dinkins is particularly excited to be joining the Division of Institutional Advancement at a time when the University looks to redefine its brand identity.
“I look forward to working to ensure that our branding effort is ‘on point’ and targeted for the benefit of the University community,” she said. “When we unveil the new brand, it will definitely be something for which we can have much pride.”
Dinkins definitely has knowledge of both the branding process and SC State, having worked for the past two years to increase the visibility of the University’s athletics program through management of marketing, event management and fund development. She also served as executive producer of the Buddy Pough Show.
Under her watch, consistent attendance at Bulldog football games reached a record 15,000 fans during the 2005 season. Dinkins also created, provided marketing expertise and secured sponsorships for this season’s Lowcountry Classic in Charleston, S.C., which yielded a record attendance of 18,000 fans. In addition, she was able to secure more than $190,000 in sponsorships for the 2006 season.
Dinkins was instrumental in the recent enhancements to Oliver C. Dawson Stadium with the installation of a new synthetic turf playing field and a digital video scoreboard. She also developed production and video for content for the scoreboard and sees it as an opportunity for the University to increase sales and revenue through the athletic program.
“The new scoreboard provides an enhanced experience for fans and supporters of Bulldog football,” she continued. “In fact, it takes the fan experience to ‘another level’.”
Dinkins has extensive consulting, marketing, public relations and event management experience and previously served as founder and president of Pathfinder Consulting Services, a team manager for First Union National Bank and a consultant for Duke Energy.
As founder and president of Pathfinder Consulting Services, Dinkins extended her marketing, fund development and event management expertise as a consultant to a roster of clients, including the Mid-Eastern Athletic Conference (MEAC); ESPN Regional Television; SC State; American Red Cross of Cabarrus (N.C.); Boys and Girls Club of Our Towns; United Negro College Fund; Bobby Phills Scholarship Fund; BB Dance Production; Charlotte (N.C.) Chamber of Commerce; Mecklenburg County (N.C.) Zoning Development; NBA Charlotte Hornets; Community Pride Magazine; Urban League of the Central Carolinas; McCrorey YMCA; Friends of Former (N.C.) Chief Justice Henry Frye; Delta Sigma Theta Sorority Inc.; N.C. Pastors Consortium; Infinity Broadcasting; Law Offices of Gray, Newell & Johnson; and Friends for Darrel Williams for County Commissioner.
She also planned, coordinated and directed conventions, trade shows and large corporate events, including MEAC events with 40,000-plus attendees and secured more than $1.5 million in sponsorship for clients.
She has also served as executive director of several nonprofit organizations raising funds and public awareness of the organizations, their programs and platforms – including the Bobby Phills Scholarship Fund, which raised more than $500,000 in its first year.
Dinkins holds a bachelor’s degree in communications from North Carolina A&T State University, and has one daughter, Brionna, a freshman business administration major at N.C. A&T.