Tuesday, August 20, 2013
SC State President Thomas J. Elzey has announced the appointment of Sonja A. Bennett to the office of vice president for external affairs and communications. In this position, Bennett serves as the official spokesperson for the university and is responsible for managing all external communication including, but not limited to, media driven correspondence, media requests, press releases, feature articles, op-ed pieces, and university publications. She is also responsible for promoting the public image of the university; increasing brand recognition; and building and managing media and public relations.
Bennett is an award winning journalist and media strategist with more than 25 years of results-oriented experience in public information, media relations, marketing and public relations. Prior to her arrival at SC State, she served as assistant vice president of communications and marketing at Claflin University. Prior to Claflin, Bennett served in the Raleigh, North Carolina area as assistant vice president of marketing and communications for Saint Augustine’s University; communications coordinator for the Episcopal Diocese of North Carolina; regional corporate liaison at Strayer University; director of communications and public relations for the North Carolina Community Development Initiative. A seasoned veteran in the television news industry, Bennett held various positions in broadcast news, including news special projects manager and news assignment manager at WRAL-TV Channel 5 in Raleigh, news director/anchor at WRBL-TV in Columbus, Ga., news producer at WYFFTV in Greenville, S.C., news reporter at WAKA-TV in Montgomery, Ala., and news director/ anchor at WDHN-TV in Dothan, Ala.