Tuesday, December 17, 2013
SC State University is ramping up its marketing strategies to attract stellar students from around the world. To help lead the university’s efforts in developing and executing the innovative strategies, SC State has added a new member to the enrollment management team. Justin Pearson has been named the director of admissions at SC State University, where he is responsible for directing admissions strategies to attract students nationally and internationally to SC State.
Betty Boatwright, interim vice president of Enrollment Management, is optimistic about the expertise that Pearson brings to the position.
The Hempstead, N.Y. native is equally delighted to serve in this new appointment.
“I understand the demands of this position and what is required of me to improve the enrollment of undergraduate admissions,” said Pearson.
“We are faced with many challenges concerning enrollment, but I am optimistic that as we build a strong recruitment plan, we will get through this storm and back to record enrollment.”
Pearson says that he expects to return to the basics and employ the three Es, which means exceeding everyone’s expectations.
Pearson brings more than 17 years of admissions experience to the position. Prior to his appointment at SC State University, he worked at The Citadel as the senior associate director of admissions. In that position, he was responsible for managing the recruitment process, from engaging prospective students to monitoring their matriculation throughout their freshmen year.
While working at the military college, Pearson was also responsible for implementing marketing plans directed to increase student enrollment, particularly of minorities. He succeeded, increasing the percentage of applications from underrepresented students by 60 percent.
Pearson created the summer exploration program, P.A.W.S., an acronym for Preparing and Assisting the Whole Student. The program recruited high school minority students from around the country to tour the Charleston campus and learn about its academic offerings.
Before his employment at The Citadel, Pearson worked as the assistant director of Plasma Operations at the Alpha Plasma Center in Charleston. While there he managed a yearly budget of one million dollars and handled annual inspections with the regulatory department and the Food and Drug Administration by providing information on safety issues and proper handling of plasma.
Pearson is a member of the National Student Affairs Honor Society, Chi Sigma Alpha. He is a member of several professional organizations including the Carolina Association of the Collegiate Registrars and Admissions Officers and the Southern Association of Collegiate Registrars and Admissions Officers.
He is married to Benita A. Pearson, and they have two sons, Justin H. Pearson Jr. and Perry A. Pearson. The family resides in Ladson, S.C.
In 1987, he graduated from Summerville High School and immediately attended The Citadel, as a member of the South Carolina Corps of Cadets. In May 1991, Pearson graduated from The Citadel with a Bachelor of Science degree in business administration.