The Licensing Group will manage SC State trademark licensing program

Wednesday, November 07, 2007


ORANGEBURG –
SC State University has signed an agreement with The Licensing Resource Group (LRG) to manage the University’s trademark licensing program.

“It’s an honor to have SC State University as a client,” said LRG President Lewis Hardy. “LRG is excited about partnering with SC State to help develop and expand the SC State University brand to retailers and licensees.”

The licensing partnership will give SC State a greater ability to protect and market its brand through a comprehensive trademark-licensing program. The partnership will also allow SC State to reach a new market base throughout the State of South Carolina and beyond.

“SC State University is poised to expand its brand and licensing program to introduce more options to licensees, retailers and consumers,” said Erica Prioleau, director of University Relations & Marketing at SC State. “Partnering with LRG will provide an opportunity to grow the SC State University brand throughout the region.”

SC State University is the fifth South Carolina institution represented by LRG, joining Charleston Southern University, Furman University, Winthrop University and Wofford College, and the third Mid-Eastern Athletic Conference (MEAC) institution, joining Delaware State University and Winston-Salem State University.

For additional information, contact Jim Caldewell (LRG) at (336) 896-7907 or jim@lrgusa.com or Carl A’see (SC State) at (803) 536-7485 or cdasee@scsu.edu.

Founded in 1991, The Licensing Resource Group (LRG) currently represents more than 150 clients, including colleges, universities, athletic conferences and athletic organizations. LRG is a privately-held company with offices in Holland, Mich.; Iowa City, Iowa; and Winston-Salem, N.C. With a 5-to-1 client-to-staff ratio, LRG provides clients with the very best in service, from core management needs (such as day-to-day administration, compliance and enforcement) to marketing, merchandising, design and brand development, brand protection, brand management and royalty management.