National Black MBA Association representative featured speaker in Executive Speaker Series, Jan. 31

Tuesday, January 30, 2007

ORANGEBURG, SC – The next installment of SC State’s weekly Executive Speaker Series will feature Kelvyn Moore, a member of the national operations team for the National Black MBA Association Inc.

The lecture will be held on Wednesday, Jan. 31, at noon in the fourth floor auditorium of Belcher Hall. For additional information, contact Dr. Ann Winstead at (803) 533-3777.

The Executive Speaker Series, sponsored by the College of Business and Applied Professional Sciences, is a component of the Leadership and Professional Development Program, which all business majors are required to complete. The series exposes students to various aspects of the workplace, including viewpoints of leaders who are on the cutting edge of business, industry and government.

Past participants have come from a wide array of companies and industries, including Pfizer Inc., Springs Industries, Bowater Inc., Ernst & Young, BellSouth, Black Enterprise, SCANA, Sonoco, Bank of America, Johnson Controls, Milliken & Company and the FDIC.

Dr. Kelvyn A. Moore is a marketing professional who has amassed a combination of marketing practice, theory and application knowledge in a number of different business settings. In general, he is a marketing strategist who interacts with African American-based initiatives to develop and implement marketing strategies. This includes working in the academic, non-profit and minority business enterprise arenas. Moore has over 20 years of corporate, 15 years consulting and 10 years academic experience, respectively.

Moore has an extensive corporate background in marketing and marketing management. He has held marketing and management positions at several companies, including Ford Motor Company-Ford Marketing Corp., IBM, Southwestern Bell and the Gannett Broadcasting Company. Establishing the consulting/professional side of his interest began with managing a men’s retail business for 8 years. Being hired to compile the research on the first-ever Missouri Black Expo in 1991 and presenting those findings to prospective corporate partners, resulted in a business relationship that lasted over seven years. Other successful subsequent relationships include the St. Louis NFL Partnership, a marketing business relationship to secure an expansion NFL franchise for a St. Louis interest group that included the late NFL great Walter Payton and Jerry Clinton, one of two Anheuser Busch distributors for the St. Louis metro area, and the United States Olympic Festival, an amateur sports event for 4,000 athletes and 200,000 interested patrons held in non-Olympic years. In both situations, Moore held a pivotal marketing role in the success of the events.

Moore currently maintains an ongoing professional relationship with the National Black MBA Association (NBMBAA) and the St. Louis Minority Business Council while teaching graduate and undergraduate classes at Clark-Atlanta University. Initially as a volunteer and St. Louis chapter president, current responsibilities for the NBMBAA include maintaining relationships with a number of academic and business sponsors, developing programs to increase the number of African American graduate business students and developing and administering the Ph.D. scholarship process and NBMBAA yearly case competition. Moore also works with St. Louis Minority Business Council, specifically in the area of strategy and business relationship development.

Moore holds a B.S. in business administration from Indiana University, a MBA from Saint Louis University and a Ph.D. in business from the University of Iowa. Moore currently splits his time between St. Louis, Mo., and Atlanta, Ga.