SC State holds First Annual Higher Education Reporter Roundtable Symposium

Monday, February 09, 2009

The Office of University Relations & Marketing (UR &M) at SC State invited media partners from around the State of South Carolina to the SC State for the inaugural Higher Education Reporters Roundtable Symposium.

The Symposium, which was held on Wednesday, Feb. 4, 2009 in the President’s STATE Room, was designed to foster on-going and cultivate new relationships between the Office of University Relations and Marketing (UR &M) and media partners in efforts to continue to brand the University.

“The Higher Education Reporters Roundtable Symposium is just one initiative that we will use to communicate with our media partners,” said Erica Prioleau, director of University Relations and Marketing. “As SC State continues to expand and enhance our brand, it is important that we do so with an awesome relationship with the press.”

Media outlets that participated in the symposium included: The Times and Democrat (Orangeburg, S.C.), The Post and Courier (Charleston, S.C.), The State Newspaper (Columbia, S.C.), WLTX-TV (Columbia, S.C,), Inner City Broadcasting (Columbia, S.C.), The Charleston Regional Business Journal (Charleston, S.C), and The South Carolina News Network (Columbia, S.C.)

During the Symposium President George E. Cooper addressed topics to include: The Southern Association of Colleges & Schools (SACS), The University’s budget reductions and upcoming initiatives. He also talked about on-going construction projects, (Lowman Hall, Hodge Hall and the James E. Clyburn Center).

The higher education reporters that attended the symposium also had an opportunity to meet members of the UR& M staff and take a tour of SC State’s campus, some doing so for the first time.

“The University Relations and Marketing staff works tirelessly to support special programs, events and initiatives that advance SC State. The Symposium was a great opportunity for attendees to learn about SC State,” said Jackie Epps, interim vice president for Institutional Advancement at SC State.

"This was a great event and we hope to continue these efforts at the University, said President Cooper. “We want to ensure that the public is aware of the University’s goals while we prepare to meet the ongoing challenges that we may face in the future,” Cooper continued.

In addition to inviting reporters to campus, President Cooper has invited some media partners to share the story as well. To date he has visited with The Greenville News, The State Newspaper, The Times and Democrat, The Post and Courier, and The Charleston Regional Business Journal. He is scheduled to meet with the Associated Press and the Charlotte Observer.

The Office of University Relations and Marketing will hold their 2nd Annual Higher Education Reporters Roundtable Symposium in Fall 2009.

For more information on the Higher Education Reporters Roundtable Symposium contact Erica Prioleau, director of University Relations and Marketing at (803) 378-1407, esprioleau@scsu.edu or Ashley Elliott, Assistant Director of Public Relations at (803) 533-3802 or aelliott@scsu.edu.