SC State students apply AI to real-world business challenge in BECT competition as top teams emerge

Eight student teams competed in two rounds, advancing AI-driven analysis, strategy and career-ready skills.

ORANGEBURG, S.C. — South Carolina State University students put their analytical and problem-solving skills on display in the BECT Institute’s inaugural AI Case Competition, where teams developed innovative, AI-driven solutions to a complex, real-world business challenge.

The BECT Institute recently announced the competition’s winners following the March 26 event, with Angel Lucian, Steven Paul and Martin Byaruhanga earning first place for their AI-driven solution.

Amarion Jonte McNeil, Keshawn Burns and Derrick Xavier Bromell placed second, while Christian Smith, Michael Chatman and Tuhina Sambhus earned third place.

Eight teams, each composed of three students, competed in two rounds of analysis and presentation.

“This competition reflects exactly what the BECT Institute was created to do — empower students to think boldly, apply emerging technologies, and solve real-world problems with confidence and creativity,” said Dr. Barbara Adams, executive director of the BECT Institute. “Our students demonstrated exceptional talent, and their ability to leverage AI for strategic decision-making shows they are ready to lead in a rapidly evolving global marketplace.”

BECT, which stands for the Institute for Business, Environment, Communications and Transportation, focuses on interdisciplinary education and research that connects students with real-world challenges across multiple industries. The institute works to prepare students for leadership roles through applied learning, strategic partnerships and innovation-driven initiatives.

Prior to the competition, students participated in an AI workshop hosted by J.T. White, a speaker, adviser and author of "Build for Better." White has co-founded and led companies across AI, media and digital product innovation, forging partnerships with OpenAI, Adobe, Amazon and other industry leaders.

Students take on high-stakes industry challenge

The case challenged students to address a real-world scenario involving a Fortune 100 global manufacturer of consumer electronics best known for its smartphones, smart home devices and wearables. With more than 180,000 employees and manufacturing operations across Asia, Europe and North America, the company has long been recognized for reliability, speed and innovation.

After facing rising competition from lower-cost Asian manufacturers and premium European brands, the company encountered a serious operational issue just three months after launching a new flagship phone.

Teams were tasked with using AI to:

• Identify the root causes of the issue
• Recommend operational fixes
• Predict the financial and reputational impact of potential decisions
• Develop a communication plan for customers and stakeholders

Judges evaluated teams on analytical depth, creativity, technical execution, use of AI, and clarity of recommendations.

Competition results

First place

Angel Lucian, Steven Paul and Martin Byaruhanga. Each student received $250 for their performance and innovative AI-driven solution.

Second place

Amarion Jonte McNeil, Keshawn Burns and Derrick Xavier Bromell. Each student received $150 for their analytical approach and strategic recommendations.

Third place

Christian Smith, Michael Chatman and Tuhina Sambhus. Each student received $50 for their problem-solving and communication strategy.

A showcase of talent, innovation and real-world readiness

Faculty, industry partners and BECT representatives praised the students’ professionalism and ability to apply AI concepts to a complex, high-stakes business scenario.

“This competition showcased the brilliance and potential of our students,” said John Gether, Small Business Development Center regional director. “Their work reflects the future of innovation in South Carolina and beyond.”